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Winona State University will host “Talking to the Public about Environmental Issues: Strategies for Effective Communication” with University of Wisconsin La Crosse psychology professor Katy Kortenkamp at 4 p.m., Monday, March 14, in the Science Laboratory Center 120 as part of the Earth Talks Series.

Kortenkamp will talk about environmental scientists, educators, and political activists and how they are recognizing the importance of utilizing psychological research to help craft effective communication messages about environmental issues. Kortenkamp will also speak about effective messages and how they can motivate the public to pay attention to these issues, modify individual behaviors and provide social support for needed policy changes. This talk will highlight several strategies for crafting more effective communications about environmental issues based on cognitive and social psychological research.

Kortenkamp is an Associate Professor of Psychology at UW – La Crosse.

Earth Talks Speaker Series is hosted each semester by the Geoscience Department. The series serves as a forum through which experts from academia, government and the private sector, as well as WSU students and faculty, share their experiences and research results with the WSU geoscience community. The series also provides a venue for discussions of professional, educational, and employment issues related to geology, natural resources, Earth science teaching, and other related disciplines.

This event is free and open to the public.

For more information, contact Stephen Allard at SAllard@winona.edu.

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